© 2022
Bocanegra
A new design project for BOCANEGRA, a premium coffee brand from Costa Rica, tasked us with creating a packaging that conveyed a sense of mystery and intrigue, and embodied the concept of "A conspiracy against bad coffee."
The black and white color scheme, combined with intricate graphics inspired by cult iconography, creates a sense of exclusivity and belonging among the brand's target audience. The use of dark tones and line graphics reflects the brand's commitment to quality, and inspires customers to believe they are part of a secret society of coffee connoisseurs.
Overall, the packaging design for BOCANEGRA coffee is intended to embody the brand's mission promote a culture of high-quality coffee enjoyment. The dark and intricate design not only appeals to customers seeking a premium coffee experience, but also creates a sense of belonging and exclusivity among those who join the BOCANEGRA movement.
Branding, Illustration, Photography
Art Direction: Alfredo Enciso, Bruno Campos & Matti Vandersee
Graphic Design: Marcelo Jiménez
Photography: Mateos Muñoz
PUPILA
PUPILA
