Creative, Marketing Direction - website, ECOMM
Strategy, Content, Copy, Photography, Web Design
Creative and Marketing Direction for content strategy for SEO. Built and launched brand to build awareness, trust and educate customers and support B2B partnerships. Critical goals included visibility, usability, credibility, sellability, and scalability.
Intuitive navigation and brand consistency was key strategy in launch and growth of company website. Specifically, a viable solution to a first-of-its-kind fermented raw feeding calculator that required unique data entry and back-end calculations. Website was clean, clear, simple and ever-expanding. Primary reason for clear communication was it's complexity in introducing a different kind of nutrition to the market and its many marketing channels associated with the company's products and services.
Website was not only a content entity and product gallery, but a resource center for B2B partners for company log-ins, and a home to blog, vlog, podcasts, YouTube channels, and Ecomm.
Creative direction and marketing partnered with UPS and ECOMM.
