Brief
Creating an editorial and audiovisual communication plan for a travel agency
[ Essentialist ] on all platforms, paper digital and experiential that always transmits the essence of different places around the world, based on innovative and provocative content that makes our target sit up in their seats and pay attention.
[ Essentialist ] on all platforms, paper digital and experiential that always transmits the essence of different places around the world, based on innovative and provocative content that makes our target sit up in their seats and pay attention.
Proposal
The Essentialist has the power to change by adding more reflective and meaningful ways for traveler to get involved. The Good Tab will consist of friendly reminders for travellers using the Essentialist site about little things that they can participate in to add more meaningful travel experience
PROBLEM
We are aware that tourism will never be completely green or entirely socially responsible, as each tourist to some degree, negatively affects the environment especially small islands.
HOW WE CAN DO THIS
Setting subtle reminders, Helping people by working together in order to support small good acts.Because small things can go a long way
HOW WE CAN DO THIS
Setting subtle reminders, Helping people by working together in order to support small good acts.Because small things can go a long way
IDEA OF APPLICATION
Using Maldives as a case study how ever the same method can be applied to all destinations. The destination focus changes every 3 months on social media application content
Special thanks to Rory Lambert of MTL and João Antunes Alves of Momento Agency.
