"EXTRA HOTDOG SPEED-EATING CONTEST SPONSORSHIP PRINT AD"
Client: Wrigley's Extra
Project: SCAD HK Introduction to Advertising Project
Time: Fall 2011
Other than normal advertising, sometimes clients choose to sponsor events that they are interested in to promote their brand in an indirect way. Since sponsorship ads are not a part of the scheduled brand advertising, they can always go wild and exceed the boundaries of the clients' brand identity.