GILL SANS: TALE OF A TYPEFACE
Representation of the history of the well-known British typeface.
The typeface comes to life and tells its own story as if it were a real person.
The narrative describes one of the most widely used typefaces ever, moving from its founder to origins, different styles, anatomy, and commercial uses.
The narrative describes one of the most widely used typefaces ever, moving from its founder to origins, different styles, anatomy, and commercial uses.
Colors and elements, that strongly recall the British imagery, are intended to evoke the personality and origins of the typeface itself.
design & storytelling by
Daniele Pelinga
2022
