Poorvi Gupta's profile

Dead Sour - Brand Identity Design

Poorvi Gupta
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Design Solution: Quirky, fun, colorful, connection with youth, bold
personality & loud expressions

Complete Brand Identity is designed around these keywords. The logo with eyes mark expresses the taste of the product. The E is made to resemble heart to show love. Sour work is designed to pass the vibe of gummy jellies and candies. Color palette is kept full of vibrant colors to keep the feel of joy, happiness to connect with the customer base.


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Dead Sour - Brand Identity Design
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Poorvi Gupta's profile

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Poorvi Gupta's profile
India

Dead Sour - Brand Identity Design

DEAD SOUR sells sweet sour candies. The brand needs a fun colorful identity to connect with its audience and express the nature of the product pr Read More

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