While OYO is for everyone in need of space, the sub-brand Campus was all about student housing. We needed a brand identity that depicted the life and vibe of college students.
Colourful walls, bold outfits and loud graffiti. The feel of a University Campus is recreated for this brand catering to a maximum of college-going residents. A mix of primary colours with simple illustrations. Stencil-cut geometrical shapes for lettering the logo, represent classroom education. The colour theme of every design is carefully selected to complement each other and stand out in a dorm/co-living setting.
The design extended to applications beyond the identity. Kicking up not just nostalgia, but making the brand memorable.
