Patrizia Garganti Web Site

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Patrizia Garganti

W E B S I T E

A small workshop was born more than 40 years ago from the passion of two Florentines; this was the beginning of a great story: “BA.GA”, today Patrizia Garganti.

In 1976 the workshop gave life to uniquely designed lamps, entirely conceived and assembled by the expert hands of Patrizia Garganti and her collaborators, with no industrial processes.

In 2022 the brand chooses Mirror to create a new website to better tell the values of the brand and its products.

A N A L Y S E S & U X

To design the patriziagarganti.com website experience, the UX and marketing teams worked synergistically, analyzing analytics data and doing qualitative research on the brand's target audience.

This analytical work allowed Mirror to create a browsing experience that primarily meets the needs of an insider audience represented by planners, architects and designers, but can accompany the end consumer in the process of discovering the brand and products.

B R A N D I D

Mirror wanted to fully espouse the design culture of the Florentine luxury brand, creating a fully customized site, tailored around the client's needs.

In full compliance with the brand ID, Mirror designed a UI consistent with Patrizia Garganti's elegant and classic mood, choosing a style suitable to tell the luxurious tone of the product.

D E S I G N

patriziagarganti.com offers an optimized browsing experience for all devices, presenting content at its best in different screen resolutions, without compromising on-page loading performance.

V I R T U A L S H O W R O O M

The Virtual Showroom is an app integrated within the website that allows visitors to explore Patrizia Garganti's product catalog in an immersive mode, on all devices.

Visitors can thus admire the beauty of the products within interior design environments, as if inside a physical showroom.

S T O R Y T E L L I N G

The passion and talent with which PG's team creates unique objects from fine and high-quality materials is recounted in a series of four videos entirely curated by Mirror.

The handcrafted process emerges: hand-stitched lampshades, blown glass details, carefully forged metal elements and expertly made electrifications reveal the care with which PG's iconic products are made.