Advertising campaign for Blue Panorama Airlines - promoting flights to Mérida in Mexico; marketing collaboration with Mexico Pavilion at Expo 2015 in Milan (Italy).

The campaign comprised a different media - digital as well as traditional - ranging from flyers, booklets, posters, to internet animations, banners and many more.

The visual motive is inspired by Mayan Culture, traditional drawings were reinterpreted in a simplified cartoon-like key. The most exciting challenge was to create matching lettering (typography).