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Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. Greenpeace has been campaigning against environmental degradation since 1971 and is present in 40 countries across Europe, the Americas, Asia, Africa and the Pacific. They rely on donations to operate. The challenge was to remind the vital role of Greenpeace to defend the canadian nature et raise founds to do so.
We used the actual canadian coins that normally contains national iconic animals but illustrate them without the famous and loved animals (beaver for the 5 cent, loony for the 1 dollar and polar bear for the 2 dollar). The result make people think that one day these iconic animals could just completely disappear if we do nothing.
Original Canadian coins including the animals
Client: Greenpeace Canada
Conception and art direction: Nicolas Baillargeon
Retouching: Nicolas Baillargeon
CW - jonathan Rouxel, Dom Bulmer
