Curaprox special edition design challenge 2021.
Task
Curaprox knows, that alongside providing premium dental care, good design also motivates - it helps to get people brushing, and this is their main goal! They love to see customers realise how effective their products are, whilst enjoying the overall experience with Curaprox products, and wondered how might they bring these elements together to grow brand awareness?
Approach
In an open Crowdstorm™ on the jovoto platform, we engaged worldwide Curaprox fans, and the jovoto community to take part in the #curparoxdesignchallenge and design the next four special edition toothbrushes. 'We're going to invite designers to join our design challenge by showing Curaprox’s appreciation of art and creativity. Curaprox turns boring objects into unexpected canvases and wants to give designers a chance to make their mark on thousands of bathrooms and homes'. Following the 5 week open Crowdstorm™ an open voting period to select the final four designs took place on Curaprox´s website, creating a buzz around the designers and allowing their consumers to have the final say!
I am using Curaprox since three years ago, so when I saw that it was a contest open to design the toothbrush I was really in. I am an apparel graphic designer who loves packaging so I wanted to show my ideas.
These are my proposals for this design challenge contest. :)
