Kurtis Meyer's profile

pedaldabs Product Design for bikedabs

Hello! My name is Kurtis Meyer. Welcome to my portfolio!

I’ve received instruction at the Columbus College of Art and Design and in The Ohio State University School of Architecture.  I worked for 7 years at a local family-owned bicycle shop in Clintonville, a vibrant neighborhood in Columbus, Ohio USA.

I spend my free time with my mountain bike, my Porsche 911, an International 14 skiff, and a Cessna.
bikedabs products anchor bikes in the fabric of modern life.  Simple accessories can drive increasing bicycle ridership by solving common problems and reducing obstacles that sometimes prevent riders from using their bikes in everyday activities.These can include commuting to work, running errands, spending time with family or friends, and other activities waiting to be discovered!

This portfolio highlights our entrance product: pedaldabs. It is designed to address the needs of intermediate to advanced riders who have invested in good quality bikes and who desire to incorporate them into their daily routine.
This demographic includes both men and women; urbanites and those in the suburbs; young and old; those who are new to cycling and those who have too many bikes. It is the fastest growing segment in the bicycle industry today.  We aim to be an American-made accessories company producing products that are tailored to this movement.
Platform pedals are installed on most new bicycles, and can accomodate a variety of shoes. Riders install aftermarket clipless pedals to gain efficiency and handling on their bikes, but they must also wear special shoes to use them.  These shoes are designed to increase power while riding, but don’t perform well when worn off of the bike.

People use their bikes for more things when given the freedom to determine which shoes they wear when they ride.  pedaldabs are a product suite of part-time platforms for clipless pedals that let riders choose when to ride with clipless shoes and when to wear other types of shoes.  

The “convert your pedals convert your life” slogan and logo were developed to drive home this message.  The pedaldabs products provide riders with more opportunities to ride their bikes, an action with many continuuing benefits.

pedaldabs for the two most popular road bike clipless pedal setups are similar in design.  These clipless pedals have a large surface area but no tread to provide grip. pedaldabs engage the existing pedal latch mechanism to provide grippy tread. The patent-pending design uses the backside of the clipless pedal for surface area to complete the platform.
pedaldabs for SPD® are in production and will be released to distributors in March 2014.  SPD® pedals are smaller than platform pedals, so pedaldabs increase surface area and provide tread.  The SPD® pedal mechanism uses metal clamps to retain the shoe. These clamps make affixing a small plastic platform adapter very difficult.  The patent-pending lever mechanism bypasses the spring tension of the pedal latch and ensures that the platform adapter fits flush with the myriad of Shimano® SPD®-type pedals currently available.
It’s a long road from the product design and development phase to the point of sale.  The pedaldabs set is a consumer product, so its packaging was designed to engage individuals and inform them of the benefits provided by pedaldabs, all while letting them touch and feel the product.
 
The bikedabs business structure was designed to accomodate three distinct sales and distribution channels: consumer direct, wholesale direct, and distributor wholesale. bikedabs has secured several regional and global bicycle distribution contracts and will be aggressively promoting pedaldabs and several other products due to be released in 2014.
 
Since mid-2013 pedaldabs have sold in 15 countries through 3 distributors
pedaldabs Product Design for bikedabs
Published:

pedaldabs Product Design for bikedabs

Platform pedals are installed on most new bicycles, and can accomodate a variety of shoes. Riders install aftermarket clipless pedals to gain eff Read More

Published: