CLIENT
Keurig (K-cup packs)
COMMUNICATION OPPORTUNITY
Digital campaigns, posters and outdoors.
Goal
To build brand awareness and increase sales of Keurig K-cup packs.
TARGET AUDIENCE
Men &Women.
18 years old+, work in various fields.
Appreciate the fresh and good quality drinks and food.
Love to have various options and have their own styles.
KEY MESSEGE
Keurig K-cup provides many different flavor to satisfy everyone.
REASONS TO BELIEVE:
It is the leading single cup brewing system in North America.
Introduced in 1998, Keurig's innovative single cup brewing system lets people brew the perfect cup of gourmet coffee in less than a minute, without having to grind beans, measure coffee, handle filters or clean up. It's as simple as it gets.
Print Ad
Interactive Outdoor Billboard
Interactive Outdoor Event
1. Gather Crowd
2. Start Game
3. Winners
4. Repeat
