The Art of Freedom Challenge was a competition that, FanMilk Ghana Limited, organised back in March, 2021. The competition aimed at celebrating and commemorating Ghana's freedom and what it meant to the nation. As such, every competitor was tasked with creating a unique label design for their celebratory Freedom(Ice Cream)Tubs. This was my entry which eventually became the winning entry.
Preliminary sketch of human subjects
One of the final preliminary sketches for the background
Initial development of the composition with a monochromatic theme
Aside the design of the main label, various designs were made for the Ice Cream tub lids as well. The following are the stages I went through in developing the design for the lids.
Final sketch for the lid design of the Ice Cream tubs
Initial development of the lid design in a monochromatic fashion
The following are the final designs for the both lids and the labels itself.
