Ad Goal
Make people think “With my donation, I can help BGCCE enable young people to reach their full potential as successful, contributing adults.”
Make people think “With my donation, I can help BGCCE enable young people to reach their full potential as successful, contributing adults.”
Key Message
Going beyond the expected to help Savannah’s young people reach their full potential as responsible citizens and leaders.
Going beyond the expected to help Savannah’s young people reach their full potential as responsible citizens and leaders.
Target Audience
Men and women of Savannah who have the desire and money to invest in a local charity, but may not realize how much this organization means to this city’s future. HHI middle-class and up.
Men and women of Savannah who have the desire and money to invest in a local charity, but may not realize how much this organization means to this city’s future. HHI middle-class and up.
Concept
Many BGCCE “graduates” have become valuable members of our community, including outstanding achievers in athletics, politics, and business. Particularly emphasizing that their futures impact OUR community (Savannah).
We accomplished this by focusing on specifically on each child, identifying their name, age, and (future) occupation. From there, we added a short profile about him/her and his/her future and how it relates to our reader.
Print Ads
Outdoor Billboard
Web Banner
Tv Script
