The Mina dome is the biggest planetarium in the Middle East. The mission of this brand is to introduce this place as a scientific-educational center to the audience (students and astronomy scholars). According to previous studies, the essence of the brand has been regarded as amazing. Due to the fluidity of the universe and the amoebic and spherical forms of the logo, a curved and dynamic logo was designed to induce the wonderful essence with it. The used colors were inspired by the visible colors in the galaxy and wonderful colors of the earth, especially the aurora borealis.