A Miracle Machine Facebook application is created for Kraft Miracle Whip aiming to make 12 miracles happen in 12 days. With the help of friends, and their network of friends, people can come together to pitch in and volunteer.
A cog necklace were given to volunteers who helped make the miracles happen.
Tales for the Blind Audio Storybook was created for one of the 12 miracles. Stories were collected and recorded for the kids of Resources for the Blind, a non-profit organization that helps the visually impaired.
A viral video was released to launch the Miracle Machine website.
