NETTA - "I Love My Nails" Music Video
S-Curve Records commissioned me to create an animated music video for Netta’s new smash hit!
We originally set out to create a lyric video but the brief evolved into a full on music video. We didn't want to complete get rid of the lyrics so we decided to accent key phrases in playful ways within the animation:
With less than three weeks of overall production time, this was a ridiculously high paced project! So we needed to find a simple(ish) illustration style that allows for fast(ish) animation.
I brought on a team of animators I love to work with from around the world.
Based in Israel, Germany, Boston, Brazil and the UK.
Not pictured above: Zohar and Arthur who missed the group call.
I sometimes send the animators video references too...
Music video credits
Direction and design: Yuval Haker
Animation: Mark Abbott, Alex Potts, Arthur Guttilla, Dana Roth, Alon Sivan, Zohar Dvir, Yuval Haker
Huge thank you to S-Curve Records.
Song Credits:
Artistic & Musical Direction by Avshalom Ariel
Written by Netta Barzilai, Avshalom Ariel, Soaky Siren, Dre Davidson, Sean Davidson
Produced by Avshalom Ariel
Guitar, Percussion and Backing Vocals by Avshalom Ariel and Netta Barzilai
Hammond Organ by Maya Dunietz
Mixed by Joe Zook
Additional Programming by Tzook Algazi
Mastered by Chris Gehringer, assisted by Will Quinnell at Sterling Sound in Edgewater, NJ
Thanks for watching!
