Among several graphic identities that were presented to the class, I chose MoMA to start the process of creating a new identity from the union of two logos.
For the second logo, I chose Tesla. My main focus was to show that modernity can be seen in both brands, highlighting the harmony and balance of meanings in their graphic indetities.
For the second logo, I chose Tesla. My main focus was to show that modernity can be seen in both brands, highlighting the harmony and balance of meanings in their graphic indetities.
After thoroughly analyzing the design of both Logos, I started with the various attempts to merge them.
The logo that I defined as final, was the one in which I managed to find the balance I was looking for between both brands.
