DC Comics
Multimedia Campaign
Multimedia Campaign
Challenge:
Comic readership and sales are down. DC needs to revitalize interest in comics, and stimulate adult interest in the comic industry.
Action:
Comic readers usually have a favorite villain. They are pivotal in developing the superhero characters and an overall cohesive story. There can be no protagonist without an antagonist. To differentiate DC Comics, the focus needed to switch from the heroes to the villains. It should inspire the audience to embrace the dark side of the DC Universe.
Reasoning:
The world is not split into good and evil. They are mirrors of each other. To have a Superhero is to have a Supervillain. Superheroes would be useless without their black-hearted counterparts. They create the context of the story, drive the action and test the morals of the heroes. They form the stage, on which the characters develop.
Comic readership and sales are down. DC needs to revitalize interest in comics, and stimulate adult interest in the comic industry.
Action:
Comic readers usually have a favorite villain. They are pivotal in developing the superhero characters and an overall cohesive story. There can be no protagonist without an antagonist. To differentiate DC Comics, the focus needed to switch from the heroes to the villains. It should inspire the audience to embrace the dark side of the DC Universe.
Reasoning:
The world is not split into good and evil. They are mirrors of each other. To have a Superhero is to have a Supervillain. Superheroes would be useless without their black-hearted counterparts. They create the context of the story, drive the action and test the morals of the heroes. They form the stage, on which the characters develop.
Full-page Print
Poison Ivy:
Body: And I shall be the crown of thorns on the brow of humanity. Eve, thrown from the Garden of Eden, infected the Earth with her invasive offspring. They are poison, and I am the cure.
Tagline: Embrace your inner Villain.
Poison Ivy:
Body: And I shall be the crown of thorns on the brow of humanity. Eve, thrown from the Garden of Eden, infected the Earth with her invasive offspring. They are poison, and I am the cure.
Tagline: Embrace your inner Villain.
Full-page Print
Dark Seid:
Body: One god conquers the Earth. There will be no peace, no sanctuary. There will be only Dark Seid; one mind, one will, one life. The smart kneel, the fool’s perish. Welcome to the New Apocalypse.
Tagline: Embrace your inner Villain.
Dark Seid:
Body: One god conquers the Earth. There will be no peace, no sanctuary. There will be only Dark Seid; one mind, one will, one life. The smart kneel, the fool’s perish. Welcome to the New Apocalypse.
Tagline: Embrace your inner Villain.
Full-page Print
Black Adam:
Body: Villainy masquerades as righteousness, and tyranny is the son of a self-righteous man.
Tagline: Embrace your inner Villain.
Black Adam:
Body: Villainy masquerades as righteousness, and tyranny is the son of a self-righteous man.
Tagline: Embrace your inner Villain.
Expanding web banner phase 1
Headline: What is life without a little fun?
Headline: What is life without a little fun?
Expanding web banner phase 2
Headline: What is life without a little fun? A little crazy? Without a joke now and then? A little Ha Ha Ha? …Dead boring!
Tagline: Embrace your inner Villain.
Headline: What is life without a little fun? A little crazy? Without a joke now and then? A little Ha Ha Ha? …Dead boring!
Tagline: Embrace your inner Villain.
