William Karapetyan - cinemaffiche / rambalkoshe exhibits
Vahan Stepanyan - art director, William Karapetyan - illustrator / designer, Karen Avetisyan - film program curator
The first-ever public screening of a film was a humble event in 1895, with an audience of fewer than thirty people in attendance, and lasted approximately twenty minutes. To advertise first public shown film “The Waterer Watered”, the artist Marcellin Auzolle had created a movie poster that is considered the first poster ever aimed to promote an individual film.
In 2021, Rambalkoshe held a residency program called "alamezon": the program included different events/screenings/workshops for the participants throughout 6 months. One part of that agenda, were films screenings at Rambalkoshe, where Karen Avetisyan the art-director of Golden Apricot IFF, was responsible for the choice of films and the founder of ZEAL Design Room, William Karapetyan, was painting original posters for each screeningn event.
The list of the films include pieces starting from Enter the Void and to Battle Royale, by directors such as Lawrence Kasdan, Yorgos Lanthimos and many more.
After the residency program was over, we decided that the posters deserve a separate exhibition: the exhbibition coincided with this years Golden Apricot opening and became its unofficial opening exhibition, which the guests came to see after the official opening event.
The highlight is that one of the main guests of the festival - the legendary Paul Schrader found a poster of one of his films - "Mishima: A Life in Four Chapters", signed and gifted it to us.
