Property Finder, the MENA’s leading proptech company, introduces the new brand campaign, ‘Your Home Finder’. The integrated brand campaign encourages everyone to think about the true meaning of ‘home’. When you look for a property, it’s not just a house you seek, it’s the emotions you build that make the space you live in ‘a home’ — that is what this campaign is about, hence for this campaign, Property Finder asked a simple question:
What does home mean for the UAE residents?
We've conducted consumer research with 1,000 consumers in the UAE and it was found that more than 69% of people look for peace, the joy of sharing memories, and comfort to live life calmly within their space. Based on the survey, 57% of Emiratis, 72% of Asian expats and 75% of Westerners, considered ‘Peace’ as what makes their home a sanctuary. However, for 64% of Arab expats, ‘Joy’ is the key stimulator in making their house feel like a ‘home’.
The campaign is anchored by film, radio, paid social and outdoor mediums in both, the UAE and Egypt markets.
Brand Film - UAE Market - English - 20''
Instagram Stories
Instagram Posts
Influencer Marketing
Instagram Posts
Radio
Wrap-up video that was produced in-house to illustrate the full campaign roll-out
Before we start the campaign efforts, we've run a consumer survey.
Product
Outdoor
Paid Social Campaign & Social Media Profile Revamp
Yotube Masthead
Google Display Ads - Gulf Business
Client Gifting
Collaborations
Influencer Marketing & Employer Branding
Egypt Launch
Brand Film Egypt Market - Arabic - 30''
Paid Social
