The goal of this class project was to create a strong and rich brand image for Grand Hyatt Hotels, that promotes the unparallelled service and celebrates the experience.
These are the prints of the Integrated campaign, that consists of a TV Commercial, an iAd , social media and a billboard that might be uploaded separately, later on.
The print campaign, represented the Advertising department of SCAD Atlanta at One Club's Creative Week in NY, May 2013, as part of SCAD's student exhibition. Professor: Art Halperin,
Art Direction/Copy: Michael Karystianos,