![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/754c98150168393.630f36316e37a.gif)
With the love of Vietnamese cuisine and the youth's creative passion of youth, in 2021, the Bánh Mì Ơi team built a chain of bread shops and carts, wishing to bring new fusion and exciting flavors to the familiar bread.
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![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2823d3150168393.631ea873d8a24.gif)
Banh mi can be considered the king of Vietnamese street food. It is easy to find a bread cart on any street in Saigon. With the wheel's flexible movement, bread is also a fast, compact, and stomach-friendly dish for busy people or office snacks.
Therefore, the Banh Mi Oi logo clicks on the round letter O like a wheel and uses two hot red and yellow tones, both expressing the hotness of the moment and at the same time expressing youth and enthusiasm.
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3d208a150168393.631ee33f2fc54.jpg)
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![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b6367150168393.62f5e0bc5f784.jpg)
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![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/30f61b150168393.62f4d7e264620.jpg)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/128f15150168393.62f5e0bc6001c.jpg)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd4289150168393.62f4d7e260972.png)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a903a150168393.62f4d7e262f2e.jpg)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c031d150168393.62f643e4008e2.png)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fb8ce150168393.62f5e0bc5dcd4.png)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1279da150168393.62f4d7e262817.jpg)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9ac9e150168393.62f4d7e26111d.jpg)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/df3442150168393.62f5e0bc60ba7.jpg)
![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c7b89150168393.62f4d7e2618d4.png)
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![banhmi brand Brand Design Food identity logo Logotype streetfood vietnam visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/72020c150168393.630c6c3513b46.jpg)
Client: Big Belly
Master concept design by Jodric.
Photos by Bánh Mì Ơi.
© 2022, Vietnam.
THANK YOU!
View more projects at jodric.com