'Home Sweet Home' as the Ad Campaign Headline was used ironically to emphasize the destruction of wildlife habitats. The images chosen are meant to be simple yet, impactful while highlighting different human causes such as deforestation, plastic pollution, and climate change.
Headline: Home Sweet Home Body Text: The planet is losing an estimated 137 species of plants, animals and insects every day due to deforestation.
Headline: Home Sweet Home Body Text: It is estimated that 100,000 marine animals die from getting entangled in plastic yearly.
Headline: Home Sweet Home Body Text: Global warming is projected to commit over one-third of the Earth's animal species to extinction by 2050.
