Roelien Potgieter's profile

Baumann's Biscuits packaging upgrade

THE BRIEF
Design a new revitalised modern pack. Show this through fonts and new ways of showcasing the biscuits. It needs to be simplistic, fresh, impactful with colourful tones and illustrations, emphasising flavour and appetite. Retain white as a link to the brand. It needs to communicate affordable quality.

CONCEPTUAL - PLAYFUL MESS
Baumann’s biscuits are an affordable family treat, made for sharing. Think of baking time with mom in the kitchen and the messy flour on the counter and floor. It is a treat that brings family and friends together.
Old VS New design
Baumann's Biscuits packaging upgrade
Published:

Baumann's Biscuits packaging upgrade

Published: