Magic Hair Dye
Students Wang Xiaoting, Yu Bolin
Tutor Jim Hui
Ukiyo-e is a kind of genre painting that originated in the Edo period of Japan. It depictspeople's daily life, landscapes and shows. These hair dye products are conceptualized with dye hair of Ukiyo-e characters that combines both traditional and modern.
It was inspired by the Edo period which was one of the heyday of Japanese business.At that time, the societ was more concerned about the material and enjoyment thatwas connect to "shape" and "color". The design connects profile of Ukiyo-e characters with hair dye. The brand name "MAGIC" means magic that someone’s willing can be realized quickly. I hope this design could bring new surprises to it‘s users.
It breaks the rule that the packaging uses illustrations to sell the product instead of using photos of real models. The overall vision of the packaging maintains the tone of fashion products. There are 3 skus, each one is presented with different features of Ukiyo-e person. There are also a set of application method of icons that developed from the charactors of the front of pack.
