In Mexico, there are more than 25 million abandoned dogs and cats living in the streets as of 2022. Curiously, cats are the least rescued in this situation, mainly because they tend to hide from many hazards and people in the most abandoned places.
This is why we decided to portray different areas of the city which are associated with being dangerous, scary and unsafe; to show people that even in the darkest place, there could be a light, an abandoned cat, an opportunity to find true love.
Agency: Anónimo
Brand: Minino
Brand: Minino
Associate Creative Director: Jaime Pallares
Art Director: Montserrat Nava
Art Director: Montserrat Nava
CCO: Jorge Méndez
Creative Directors: Alan Marín / Rodrigo González
Studio: Revolver Mexico
Photographers: Buenavista Studio
Executive producer: Paula Sommerz - Postproduction: Agustin Castro
