"Hai tutto da guadagnarci": roughly translated in "You have everything gain", in Italian this idiom has a clear meaning.
It means that even if you are going through a change in your life, you can only improve from it.
For the launch of the new Italian Wallapop campaign, we decided to build a new global positioning leveraging on the same concept. Because no matter how unpredictable life may be: whatever happens, with Wallapop you can find the better side of everything, by selling the things you no longer need and buy what you will need.
We created 3 TVC subjects based on the concept, each one dedicated to a different selling (or buying) category:
that couple of girlfriends breaking up, that son who finally leaves home and that embarrassing naked-yoga-enthusiast roommate.
that couple of girlfriends breaking up, that son who finally leaves home and that embarrassing naked-yoga-enthusiast roommate.
Agency: Wunderman Thompson Italy
Chief Creative Officer: Lorenzo Crespi
Executive Creative Directors: Pas Frezza & Luca Iannucci
Copywriter Supervisor: Andrea Galanti
Art Director Supervisor: Alessandro Dore
Copywriter: Paulo Dos Reis Carmona
Junior Art Director: Luca Comasco
Strategic Planner: Marco Saracino
Account Supervisor: Irene Simontacchi
Account Executive Assistant: Luca Lavacca
Director: Martin Holzman
DoP: Alessandro Ubaldi
Digital Content Director: Giulio Dimitri
Editor: Alessandro Peticca; Giulio Dimitri
Colorist: Claudio Beltrami
Colorist: Claudio Beltrami
