Alive Multi-Vitamins Package Design Series 2

•

The multivitamin brand 'Alive' is a high-quality brand with a stable sales line. However, the recognition in the health food market in Korea is relatively insufficient. To raise awareness in the Korean market, I propose a new vitamin package design for gifts targeting 30s office workers.

Get both health and pleasure by using the new Alive Vitamin Package on your desk!

For office workers, we present a new slogan, "A day, One small thing becomes special." We also designed the package in consideration of the characteristics of the desk where it will be used. Considering the sustainability, it can be recycled as a pencil holder or a paper cup.

To visualize Alive's vivid and vibrant brand concept, we designed it with a high-quality yellow and green color and curved solid.

The package consists of gift packages, single boxes, and individual packaging packages. The gift package packs 3 single boxes, and the single box packs 10 individual packaging packages. A transparent window can be made on the front of the single box to check the amount left. You can tear down the fastening structure at the bottom of the single box and remove individual packaging packages one by one.