VIG is a beachwear brand that was kinda lost, with a name that didn't suit with its positioning anymore and a brand identity that, well... It wasn't quite a brand identity.
We decided to focus on what really matters!
First, we did a little change in the name, synthesizing its purpose. It went from "Vig Fashion & Sexy" to "Vig Moda Praia".
For the brand identity, we kept the concept using the apple and the fluidity on the logotype, but better structured. And we brought a colorful palette to convey the warm feeling that VIG has to offer.
