When New York City shut down, New Yorkers needed a feeling of control. With Ride Up, we turned everyday bike rides into acts of resilience and optimism. The campaign greeted New Yorkers with a marquee placement in Times Square and others across the city to position Citi Bike as a symbol of positive progress for neighborhoods slowly coming back from the brink.
Instagram Feed, Times Square Animations, Stories and Stickers, animated by Mathieu Maillefer
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