A dynamic leader with extensive experience in operations, Yasser Josue Brenes joined Republic Services as general manager in 2017 and has held a number of executive positions with the company. Yasser Brenes now serves as Area President- South for Republic Services, overseeing the overall operations of the company, including P&L, employee management, and sales plans.

While they can be conveniently categorized into various types (depending on factors ranging from time frame to milestones), every meticulously-crafted sales plan helps set clear goals and revenue targets for a business. By definition, a sales plan is simply a business plan that entails the steps to create and sustain feasible sales activity that aligns with specified objectives. This definition is simplified because a complete sales plan does more than just outline sales activities.

An effective and detailed sales plan should identify sales strategies appropriate for the target market(s) as well as the best approach for the sales team to implement these strategies. This becomes easier when the plan defines the various tasks involved in this endeavor, and also assigns these tasks among members of the sales team.

Sales activities rely on budgets, and this factor should not be excluded from a sales plan. In fact, a sales plan should specify the budget for each sales activity. Also, it's important to vet the performance of the sales team to pave the way for adjustments when necessary. This can be accomplished by integrating key metrics that can help track sales targets. Such goals might include increasing customer retention by a certain percentage year over year or increasing annual revenue by 20 percent.