ABC creates new premium Kecap Manis+ with smoked beef flavor. By putting in two best curated ingredients;
the New Zealand smoked beef and ABC Legendary Black Soybean, brings out the exceptional flavor.
Insight: When you put in only the best curated ingredients, you will get best out as the result for the favor.
ABC Kecap Manis+
Ideal: Best In Best Out
Director: Ben Wee
PH: Lucent
Executive Creative Director: Mark Verhagen
Creative Director: Intan Wangge
Creative Group Head: Alfian Heretno
Art Director: Clara Christiani
Copywriter: Lia Arisyanti
Account Director : Pranab Kumar
Account Manager: Khusbu Samtani
Producer: Didi Indiawan
