https://www.youtube.com/watch?v=ba3yzvus6Nc
Rani is a well-known brand in the Middle East. They wanted an idea to promote their unique selling point which is the chunks because Rani is the only juice that contains actual fruit chunks inside the cans.
We decided to create a song with four different singers from four different Arab countries: Egypt, Saudi Arabia, Iraq, and Algeria. The song is all about how popular Rani is in the Arab world. Even though each country has their own and different culture, they all love Rani and its delicious chunks and the fact that it’s a juice that you can eat and drink at the same time.
Agency: MullenLowe MENA
Account managers: Amina Elashry - Omar Ariss
Creative directors: Michael Tadrous - Karim Zein
Copywriter: Seham Mostafa
Singers: Molhem - Ahmed Basyoni -Mouh Ailano - Ali Najm
Art direction & storyboard & VFX: Sandra Moneer
Layout & patterns: Toka Assal
Illustration: Salma Saleh
Animation: Safwat Shawky
Singers: Molhem - Ahmed Basyoni -Mouh Ailano - Ali Najm
Art direction & storyboard & VFX: Sandra Moneer
Layout & patterns: Toka Assal
Illustration: Salma Saleh
Animation: Safwat Shawky
