The client approached me to design her a label for one of the juice combinations she created. She had a rough idea of what she wanted for the label and logo but was open to suggestions. It turned out to be a logo-label combination project. The logo that she she had in mind are ideas from her children's drawing. I wanted to keep the underlying theme of leaves in the logo design that I created for her, in lieu of her children's efforts. The new logo incorporates the organic and healthy vibe that she wanted to emphasize, while also giving the logo a more personal touch with the hand-written script font. After all, she takes pride in hand-making all of her juices. The client loved the concept and execution of the icon that I've created, and wanted venture out into different formats of this design as well.

Due to her limited budget, she asked me to create hero images for the remaining of the four juice flavor combinations. I went through the list of ingredients that she gave me for each juice combination. I picked out the pairings of juices that I feel best represents the juice combination. She also looked through the juice pairings to give me feedback on which fruits are the main stars. By creating these hero images, it creates a point of interest and entices the customer to try the interesting variations of flavor combinations.