DEVELOP A BRAND AND PACKAGING TO DISRUPT THE CLEANING MARKETPLACE.
PODSY Brand Strategy, Identity and Product Launch Marketing
Challenged to bring a trusted commercial product to the retail market, I developed an effortlessly memorable name and a colorful visual identity. The innovative and patent-pending packaging design means it’s the most efficient cleaning solution around, period.
Eliminating single-use plastic starts with efficiency.
PODSY offers the consumer refillable cleaning that preserves the environment while saving you money. I partnered with them on the brand strategy to craft their brand story. I also differentiated and communicated the advantages of pod-based cleaning in the growing category of sustainable home cleaning through clear and concise messaging.
An accelerated go-to-market.
To prepare for a quick launch, we partnered with PODSY to develop their brand identity, packaging, photography and website. I drew inspiration for the identity by combining the words “POD” and “SY”STEM to create the name PODSY. Leveraging my Brand Expression process allowed me to quickly develop efficient packaging and product photography.
A groundbreaking product needs a compelling brand story.
To prepare for the product launch, I developed advertising for social marketing and assets for the retail sales team. Quick iteration led to a simplified messaging system and an extensive marketing compilation. Using vibrant colors, expressive scent names, and simple, fun illustrations, I developed a persona for the brand. Approachable, and easy to understand. Cleaning isn’t always fun, but a cleaning brand called PODSY should be.
PODSY, it’s a brilliant way to clean.
