BUILDING A NEW ERA
ITALIAN FOOD CO.
FOR THE
BETTER-FOR-YOU
PANTRY
ITALIAN FOOD CO.
FOR THE
BETTER-FOR-YOU
PANTRY
Brami is a California-based company reimagining the Italian pantry into delicious, plant based products inspired by the ancient Italian lupini superbean. Think new gen staples like super high-protein, carb-conscious, lupini and semolina flour pasta. They’re taking tradition and breaking it just a little. An ethnographic study revealed that while Americans crave Italian food, they also associate it with “cheat days” and “consequences” due to the relationship between diet culture and the war on carbs. Truth is, real Italian food is nourishing, especially with Brami. We sought to defy this perception with a liberating, better-for-you brand. It’s food that frees you.
The solution modernizes what new generation Italian products can look and feel like, while maintaining a sense of cultural authenticity. The custom logomark is inspired by Roman architecture and lettering carved into walls. The iconic "bean shape" is directly inspired by the lupini bean, used to create an impactful, soulful, consistent, and stand-out system that jumps off shelf.
Wedge joined Brami at a pivotal moment in the company’s trajectory towards a game changing raise. The rebrand launched in 2022 and coincided with expanded distribution in Whole Foods, Thrive Market, Sprouts, and Costco throughout the United States.
