This project is a response to a brief provided by the sustainable coffee brand, Pact. The aim of this project was to highlight the company's ethical mission through artwork which can be displayed at their customer's venues and can be applied across different points of sale. 

These points of sale include poster designs, several different merchandise, bar top displays, vinyl stickers for bars, floors and walls etc. I have produced a variety of outcomes using the Pact colours, keeping them all in a similar style so they all work cohesively.

My primary focus in the creation of these artworks is heavily inspired by the origins of the coffee beans. The abstract shapes are influenced by patterns featured in the origins artworks and have been created using paper cutouts to add a traditional hand-crafted element, highlighting the hard work that goes into the creation and production of this coffee.

The contour lines are a representation of the aerial views of each coffee farm, which showcases the scale of the size of land that the farmers are working with, thus showing how much work goes into this coffee and communicating the message that it is not just from bean to cup. 

Featured above are mock-ups of possible table displays to

showcase in customer's venues, each one explaining a

different steps of the coffee retrieval process.

Featured below is a variety of accompanying merchandise mock-ups to showcase what could be bought along with the coffee. These have been created to look coherent and really represent the brand of Pact Coffee. 

These merchandises include pin badges, takeaway cups, t-shirts, and posters. 

Below are mock-ups created to visualise how these points of sale will

feature in the customer's venues. 

Bar top displays to sell bags of coffee. 

Posters to advertise the brand of coffee they are selling.

Exciting visuals including wall vinyl in pact colours to accompany posters.

Floor decals match wall vinyl leading to the coffee display stand. This pathway highlights the journey from bean to cup.

Showcasing wall vinyl in several customer venues.