branding concept / visual identity
Kono - It is a sustainable brand that offers upcycled contemporary fashion apparels such as tops, hats, and bags.
The fragment used to create a piece of clothing are made out of upcycled materials, textile and plastic waste.
for Kono, the goal is to create a product that can be used in an everyday routine that are made out of sustainable pieces. By this, it is the brand's action in terms of reducing waste and can be upcycled in a creative and fashionable way.
the brand promotes creativity towards solving environmental crisis such as plastic pollution and fast fashion.
