STORYBOARD DESIGN FOR E-LEARNING
The flow of the storyboards was planned to effectively communicate all the data, surveys, statistics and academic content to enhance learning for the student.
The academic content was broken up into smaller sections and animated visuals such as infographics, charts, illustrations, logos, graphics and text along with voiceover were added to make the content more engaging and establish a more cognitive connection with the student.
We also planned video shoots with live tutors who were brought on board to record demonstrations for practical videos, introduction to the modules, introduction to the learning objectives of each module as well as for conclusions.
The live tutor footage was also planned for certain sections where I felt the student would retain better with human to human connection.
*** At the time of building the storyboards, the video shoots were still WIP, hence stock photos have been used instead to imply the same.
Course title: Swot Analysis Application
Goal: Upon completion of this course, the learner will demonstrate an understanding of Swot analysis and how to apply the same to businesses.
Learning Objective: To establish an understanding with the learner on what SWOT stands for, its application in businesses, and how they can apply SWOT to their own business.
For frame #11 , the academic content refers to a case study that talks about ZARA's retail presence in over 200 countries and draws a comparison with NIKE's retail presence.
I chose to communicate this in the form of an animated world map with Zara's retail stores pins showing up one after another across the map as the audio proceeds. I did the same with Nike.
Using an animated illustration for complex data or numbers helps the student engage with the content longer and retain faster.
Similarly, for frame #27 the academic content talks about the growth of "resale market" in the next 5 years.
Here, because its a statistics - I decided to get a graph created to show the growth in a more visual manner for the next 5 years. The idea was to highlight 28$ billion and 64$ billion respectively on the graph as the VoiceOver proceeds.
