Sweetums Rebrand

  • What is Sweetums?
  • Sweetums is a fictional candy company from the NBC television show, Parks and Recreation. They produce virtually all the candy found in the town of Pawnee, Indiana, and throughout the show they are seen as a staple in the town. The goal of the rebrand was to maintain the fun, light feel that is seen in the brand and the show, while providing the brand with a more updated look and feel. I worked with copywriter, Lacey Nichols,
    in order to maintain the brand language throughout all assets.
     
  • The poster would be used as a means of advertising for the grand opening of the new store. It would be placed around Pawnee on various buildings and windows.
  • This is a t-shirt that would be worn by the employees in the new store.