WEBSITE UI & GRAPHIC DESIGN
This website was designed for BALA, a sustainable slow fashion label that worked with local artisans to thoughtfully create luxurious garments that are relaxed and comfortable.
THE CHALLENGE
We wanted Bala's website to complement its indo-boho aesthetic. Since Bala's ethos was rooted in conscious lifestyle and comfortable and colorful silhouettes - the UI design direction was to keep the website minimal, fuss-free, and understated.
The challenge was to ensure the website colors, typographic and layout did not overpower the brand's products or its own identity. Minimalistic base colors, casual typography, clean and straightforward layouts and smaller fonts were picked for Bala's UI design.
FINDINGS
I looked at multiple websites of competitors, and their UI design. I also looked at international brand websites, especially ones that sold sustainable clothing and represented similar ethos as BALA.
The banners were designed after careful consideration of the purpose of the three banners. Bala's "WFH" loungewear edit, its new accessory launch and its new RTW collection were the main highlights of the brand at the time.We kept the minimalistic aesthetic consistent with the rest of the brands website design.
Coder: Vaibhav Chaurasia
UI & Graphics: Vidhi Balasaria
Below: Web layouts displayed on tablet mockup for reference
Below: Web layout screen recording of the entire website
