Alps Goodness is the inhouse brand of purplle.com, its a most soothing and ingredients based brand ..which cures problem naturally, no chemical and alps goodness have the slogan of " GO NATURAL GIRL", i personaly loved working with this brand as a designer, to work on creative...we not only need content and strategy..we also need an understanding & emotions..which helped me to build this amazing brand and its psychology behind it.
used all natural pastel minimal colors to make it outstanding from other brands who promise natural beauty.