After a research, we discovered that the Reese´s packaging wasn´t a 100% resistant in order to keep intact the chocolate when in high temperatures. That´s why we created this packaging concept, to give more support and protection to the Reese's chocolate cup. We proposed the use of a more resistant material that could have direct contact with the product.
Sustainability is one of the most outstanding trends in recent years. One of the objectives of this packaging is to get rid of plastic waste, thanks to the graphic illustrations and packaging design, it can have a double use. It is a creative, eye-catching and easy-to-use packaging.
Packaging prototype made with cardboard, wood and real Reese´s.
