Advertising project for the french Gin brand Citadelle. Citadelle produces one of the top premium-gins in Europe and wants to communicate its particular flavour and precise artisanal distilling method. It uses a unique set of 18 botanicals to be made.

> The "bouquet" drawing, like an old alchemic formula.

> Fine textures, watermarked graphic elements, the "bouquet" and the inked mark on the final visual are set to evoke Citadelle's subtility while copies refer to the time and precision necessaries to the unique gin's elaboration method.

> The collector box

> And a little bit of merchandising:

See it in use !