NESCAFE Advertising
Campaign series for Nescafe's Social Responsibility including products [inc. marketing texts], interactive designs, and marketing billboards.
Campaign designed in collaboration with Young Dogs (Jonge Honden) Advertising Pitch [Pro Bono]. See below for full pitch details.
CSR campaign intention to allow customers and audience to understand and create awareness as to what Nescafe does for its employees throughout the entire supply chain.
Interactive posters & billboards inspired by the creative billboards of Carlsberg ('best billboard ever')
Interactive was chosen in order for the target audience to get involved, as this creates a larger impact than merely reading mundane texts due to the emotional involvement.
