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Social Media Copywriting - Merck

Artificial intelligence can make the healthcare supply chain even more precise and efficient in the future.

How? - that explanation was taken over by a blog, written by someone else at Merck.

This was an informational Social Media post to help Merck's curious audience learn the how's of AI, precision & efficiency.
Through studies carried out internally, Merck said that it's audience wanted to know "if the future was bright" (when it comes to LEDs, because Merck deals with semiconductors) and was working on a landing page made to tell them just that.

So in order to direct the social traffic to the said landing page that explained OLEDs (Organic Light Emitting Diodes), we gave their audience the exact answer to their question - the future is indeed bright!
We clanked & drank as we made this post.

International Beer Day was our aim to explain (which we did in the description) what's common in all the beers around the world - Sulfur Dioxide.

Description: Cheers! 🍻 All over the world, there are thousands of different types of beer, and almost all of them have one thing in common: They contain sulfur dioxide. It occurs as a natural result of yeast fermentation and is used as an additive agent to preserve the beer and its raw ingredients. However, it triggers some symptoms such as nausea or headache, therefore in the US and the EU, the SO2 content may not exceed the limit of 20 mg/l.

Raise a glass if you learned something today.
What is Human-centric lighting?
Why is Human-centric lighting?
When is Human-centric lighting?

Well, it is a completely new lighting concept that works with smart LEDs. The result: it improves health and productivity, but at the same time decreases energy consumption.

To answer all of the above questions, a writer at Merck wrote a blog using the very device with smart LEDs installed, while we wrote a Social Media post linking the same on our not-so-smart LEDs. This post went out as a GIF with the above two slides.
Social Media Copywriting - Merck
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Social Media Copywriting - Merck

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