Below are wine labels concepts and actual designs that can be found in store or on-premise.
Palladio Label Design. Palladio Bianco and Rosso are Italian table wines from Italy within the LLS portfolio of The Winebow Group. These labels are second line extensions of the Palladio Chianti label. The brief stated that the labels should be clean, feature the Palladio mark and logo type. These are predominantly on premise (restaurant) and bar sku's, which means that the label should be clear and easy to read from a distance, especially if placed on a bar.
Palladio Sell Sheet.
Concepts: Creative Direction, Design.
James Mitchell wines are as adventurous as the man himself. Expressive, bold and honest, this Cabernet Sauvignon bursts with robust fruit flavor, black cherry, sweet spice and balanced oak character. Estate Grown and produced in California’s rugged Lodi appellation, every glass of James Mitchell is an adventure to enjoy.
OBJECTIVE: Create a label that expresses the personality of James Mitchell and the Lodi region the consumer can relate or attempt to relate to.
AUDIENCE: Millennials who are looking for a little more quality in their wine—ultra premium Cabernet
Concept: Clos LaChance asked Aveniu Brands to help update their label. The hummingbird, estate wines and the name had to remain prominent elements. Front and back label layout, print management, TTB preparation. Collaboration
CONCEPT: Art Direction and Design: La Arenita Tequila. The La Arenita label is a bit dated and not easily found on shelf. I thought in order to increase customer recognition the brand needed more visual white space. I also thought including a texture would enhance the sense of place. The new concept includes the necessary quality cues for a tequila label with a modern flair.
