Omaka
Irregular elegance
Odd, ill-matched, ill-assorted, incongruous, diverse? No, there is no true translation of the Swedish word Omaka. But the meaning is clear – it’s one of a kind, it doesn’t come as a pair (even though it implies a counterpart) and it’s deviating from the norm. Just like the brewery and restaurant recently established in central Stockholm that carries the name. A leisured and welcoming place, yet with a high level of sophistication when it comes to food and beverage.
We’ve had the pleasure of working as a strategic partner in close collaboration with brewer Hedda Spendrup and her team in the development and launch of a brand that is not just a hub for beer connoiseur locals, but an innovation site for the entire Spendrups brewery group. The assignment ranged from naming through to brand strategy, visual identity, design system, packaging concept and brand implementations. Work that was rewarded with the prestigious Golden Egg – Sweden’s oldest, largest and most prestigious award for the creative industry. A review of the project from BP&O can be found here.
For full case visit: https://www.stockholmdesignlab.se/work/omaka
